Happy Monday All! I have been reading/listening to a lot of books this month and have been really thinking about the great content. I realised how easy it is to fill your head with the words when you’re driving, but if you aren’t making a point of doing any follow ups, you’re likely to forget or not quite recall all of the information. So make a point of taking some notes when you can, or put sticky notes in your books so you know where the action points are.
This week I have been thinking a lot on USP’s (Unique Selling Points). This can be difficult sometimes to come up with, especially when others are doing pretty much the same thing you are. In property, there are lots of investment models, but a house, is a house, is a house. You are going to have to dig deeper to find out what is setting yours apart.
The importance of feedback
We sent our business plan out for some constructive feedback, and one of the points raised, was selling our USP in the document. It initially stumped us to pinpoint. You really have to allow yourselves ‘think time’ to get to the essence of who your are and who you want to be as a brand.
The Magic Of Thinking Big, David J. Shwartz
As I was listening to ‘The Magic of Thinking Big’ by David J. Schwartz, there was a section on questions. Your brain goes to work to find answers, so make sure you are asking it the right questions.
He discussed situations where if you believe something is impossible, we will find answers that support this belief. So many times we stop ourselves thinking creatively, because we don’t have belief that we can, or belief in what we can achieve, or belief that it will work. So we need to start allowing ourselves to think freely without creating mental blocks for ourselves. Ask different questions.
Action your learning
We sat last night with a note book and pen and broke our business down into core areas and started to brain storm all the ways we could make improvements in those areas. As I discussed at the start, if you don’t take action on what you are learning, you will likely forget it. I heard an idea and actioned it. What incremental things could we do, just by asking this of ourselves, we came up with loads of different ideas to action. It was rocket science, but we started to get creative.
Take an honest look
When we aren’t doing the best we can, it can be painful to admit. It is uncomfortable and creates a fine line in our minds between negative self talk and constructive evaluation. Try to work out areas that may be holding you back and how you could make some changes to benefit, rather than taking the view that you are x, y and z and that equals rubbish. Trust me, beating yourself up doesn’t make you more productive, it doesn’t fire you up and it slowly destroys what motivation you have left. You have to change your thinking patterns.
What great books are you reading?
Always love a recommendation!